Help Us Name Billings’ New Junior Hockey Team
We’re looking for the official name of Billings’ new junior hockey team – and we want that identity to come from the people who know this community best. That’s you.
We’ve partnered with professional sports branding experts Brandiose to bring the final team name, logo set, uniforms, and game presentation to life. But first, we need your ideas, your stories, and your vision for what this team should represent.
Each submission goes directly to our ownership group and Brandiose for review.
How to Submit a Great Team Name
Don’t just send us a name – tell us the story behind it. We want names that feel uniquely “Billings” and reflect the history, character, and energy of this region.
- Think local. Landmarks, industries, wildlife, weather, and history are all great inspiration.
- Add meaning. Use the form to explain why your name fits Billings and this team.
- Consider the logo. Imagine how the name would look on a jersey, hat, or center ice.
- Keep it original. We’re looking for a name and identity that can be truly our own.
Even if your exact name isn’t selected, your story or concept might help unlock the final identity for Billings’ new team.
Big-League Branding for Billings
Brandiose is widely recognized as the gold standard for professional sports team branding. They specialize in unforgettable team identities – from names and logos to uniforms, mascots, and in-game promotions.
Brandiose has worked with dozens of iconic teams across sports, helping create brands like the Richmond Flying Squirrels, El Paso Chihuahuas, Rocket City Trash Pandas, Greenville Swamp Rabbits, Orlando Solar Bears, and many more.
The Billings junior hockey team will be only the second non-professional team to work with Brandiose, demonstrating our ownership group’s commitment to making this team look and feel professional in every aspect.
Our partnership with Brandiose is all about giving Billings a team identity that can stand alongside the most creative brands in sports.
Submit Your Team Name & Story
You can submit as many unique ideas as you’d like. If you have a whole list of concepts, even better—just be sure to include the meaning and story behind each one in the form.
Need time to think? Bookmark this page and come back when inspiration strikes.